Body Shape is the only fitness center in Romania that helped in one year the habitants of Bucharest to lose a total of 3000 kg, 20.000 cm from the waist and hips, plus to boost their self-confidence. They provide a full programme that involves nutrition, coaching and workouts that you don’t have to pay if you complete it.
We’ve developed the campaign “Transformarea totala a stilului de viata”, through key concepts like: “No excuses. Accept the challenge.”
Our objectives were to raise awareness, create leads and engagement through newsletters, owned channels and Facebook ads.