Cinema City Romania is a member of the Cinema City International chain, the largest operator of multiplex movie theatres in Central and Eastern Europe. The company has entered on the Romanian market in 2007, currently Cinema City Romania runs 18 multiplexes in 13 cities, with 168 theatres and more than 30,000 seats.
The brand wishes to challenge in social media the way people enjoy the movies when they go out in town. Cinema City is not only a movie theatre, but a place where people gather to spend quality time with their friends, share a coffee and talk about the movies they have just seen together. All the online campaigns and communication are centered around a fun, engaging and adventurous tone of voice.