Iron Man 3: Dynamic Social Media and the BUZZ in an Iron suit


The Iron Man 3 movie centered its theme on the following intriguing question “Does the hero make the suit or does the suit make the hero?” So we introduced fans and followers to Iron Man 3’s  world and  news, through a teasing, dynamic social media campaign, bold and superhero-tuned mixture of content, engaging facts about the character’s “life” and movie production.  Iron Man 3 mantained for two weeks in a row the box-office leader in 2013.


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