Zootropolis is a wonderful animated universe created by Disney, where each character is very well represented by defining personality traits. Zootropolis is the world inhabited entirely by animals with anthropomorphic features. Everyone here can become anything she/he wants. The animation is very cool because it addresses to many categories of public having more layers of decoding its message. Both children and parents or teenagers and adults, male and female will feel captivated by the movie. Having this in mind we have generated engaging content and diffrent contests for the audiences. We developed a voting platform so fans can vote their favorite character, also we had a coloring contest for children, and an aspirational contest for women. We also created special visual content with Romanian countdown, funny messages from characters and gifs. The movie stayed in the no 1 position in Romanian Box Office fore several weeks.